AMBIANCE
Ambience is pivotal for customers. The lighting, arrangement of seats, flow of amenities, warmth, welcoming mood, color skin, music, and interior décor matters a lot when it comes to attracting and retaining customers. If you are running a bar and grill in Iowa City, ambience matters a lot. Sadly though, a significant number of bars and restaurants do not pay much attention to the importance of ambience. The type of music you play and the interior décor could be a difference between a hotel attracting clients or losing them to other competitors. In Iowa for instance, it would be a bit ridiculous for a hotel to always play music from other countries or languages that cannot be understood while at the same time having the place poorly painted and disorganized seat arrangement. At Sam’s Pizza, we have always emphasized the value of ambience since our inception. Our environment is welcoming, warm, and relaxing.